Publicity and fame is the basis of everything in this modern era. Competition is everywhere and no one wants to be left behind. Everyone likes to be in the lime light and make news. Then it is of prime importance that to get such attention one must arrange events. These events we can generally split and categorise into two categories leaving the fact that they may be personal events, business events or a any general purpose events –
- Couple of small events throughout the year for a specific set of audience
- Few big events through the year for a larger base audience
Once these events are organised, we always need someone to cover it and send it across to the media and news in order to get proper coverage and attention. This is where Publicity Event Photographer comes into picture. These photographers make sure the entire event is captured in the frames that it should be and portrayed in the proper way. Public eye is always watching out for mistakes so not one mistake be done in organising these events.
Publicity Event Photographers main role is to cover the minute details of the event like – the arrangements, the decorations, the people and their expression, portraits and every interesting thing that needs to be photographed into a moment of memory. They don’t get retakes.
Main characteristics of a publicity event photographer
– The main role of a Publicity Event Photographer is to make sure they communicate with their customer beforehand in order to get the major details of the event and know the details of their expectations.
– Analyse the event location prior to the occasion and know what kind of shots are to be taken and angle their cameras accordingly on time of the event
– These Publicity Event Photographers should be able to grasp the crust of the event and make sure what they click stands on par worth the event
– Must be able to arrive to the event on time and make sure to start their work on time.
– When they talk to clients about their payments they should make sure that they include all the expenses in the beginning itself. Adding charges at the end of the event or after the negotiations have been complete is unethical.
– Every photographer must make sure their equipment are all up to date and modern and are insured. This helps them to stay in line with technology and take high resolution images.
– Delivering the end result is the most important of all. The Publicity Event Photographer must be aware of all the new editing techniques and should deliver high quality pictures to their client within the mentioned time line.
All a client need to make sure is the photographer they choose satisfies all their demands and gives them the exact output. Only then there is a meaning to the event they organise. And the all that a Publicity Event Photographer needs to make sure is that they should be giving their clients best of the shots as it is their work and reputation that would be in stake.